About L’uva Bella
L’uva Bella® first started in 2006 when founder Frank Sergi began selling home winemaking juices to local winemakers in Northeast Ohio from his home garage. At the end of each season, Frank would gather his friends to make wine with the left-over juice he couldn’t sell. For the next 10 years, Frank and his wife, Ruth, would work tirelessly to build the business from a local wine juice distributor into a production blending and packaging facility distributing winemaking juices into 10 states through a network of wholesale partners.
In 2016 Frank’s daughter, Marisa, had graduated from Cornell University with a degree in viticulture and enology and spent a year working for the largest winery in the world. After a year, Marisa decided to move home and launch her own wine brand, Red’s Wine (Formally Redhead Wine). Marisa would drive store to store to sell her wine by hand for many years before Walmart Open Call gave her the opportunity to pitch her products on a global stage. With the Walmart authorization, this gave L’uva Bella the platform and validation to promote multiple brands in new markets across Ohio.
In 2020, Marisa and her husband, Evan Schumann, presented a plan to Frank and Ruth to purchase the business from them in hopes of taking their wine brands national. In May of 2020 the business officially changed hands, and with that, a fast-track plan for national expansion. L’uva Bella’s brands can now be found in most major retailers across 7 states and continually growing. Our mission is simple, to create modern wine brands from the best ingredients for the everyday consumer. We make wine fun, we make wine approachable, and we are on a mission to make our brands known.
Chief Executive Officer
Director of Operations and Winemaking
Sales & Marketing Manager
Area Sales Manager, Ohio Central-West
Area Sales Manager, Chain
Area Sales Manager, On-Premise
Area Sales Manager, Ohio Central
Front of House Manager