Grape Expectations: See How This Wine CEO Built a Business

Talk about #SparkGoals—Marisa launched RedHead Wine at age 19. Now she’s looking to make it bigger and better than ever.

Marisa Sergi’s goal to be a winemaker was set before she could legally drink wine: She crushed her first grapes with her father and grandfather when she was just a child. By the time she graduated from Cornell University’s viticulture and enology program, the third-generation winemaker from Youngstown, Ohio, was forming her own business plan.

That plan led to her founding and becoming CEO of RedHead Brands, and her wines became available at a range of retailers across Ohio, West Virginia, and Pennsylvania. She then brought her wines to a Walmart Open Call event, in which entrepreneurs pitch American-made products. This led to the wine being sold in select Walmart stores.

Marisa, now 26, spoke with Walmart World about learning lessons, being authentic, and growing her business.

Business Lessons Learned From Family

I learned how to build relationships, have a vision and make it happen, sell to retail locations, work with distribution companies, and manage a team.

How to Build Credibility

Be honest and listen to feedback. Be fully transparent and never oversell yourself or a product. Trust is what makes any relationship. It is equally important to listen to what your customers want. Any relationship must be mutual.

Advice to Young Entrepreneurs

Work on building something that is meaningful and that you’re passionate about. It is difficult to succeed in any industry if you do not live and breathe your mission.

The Importance of Patience and Persistence

Most of my sales are from going into each store and talking to decision-makers. Often, we had to make multiple trips to the same location to receive a yes. We had to check weekly or biweekly to make sure we received reorders. I am grateful for all of the Walmart associates I’ve met along the way!

Finding Purpose Through Her Passion

In the past, I lacked self-confidence, which inadvertently affected my motivation and vision of what I thought was possible. This was due to being bullied and allowing the negativity to feed my continued self-doubt. Fortunately, my life turned around when I decided to pursue a career in winemaking. I was able to find purpose through a passion because it was something I enjoyed and gave direction to a future that was unique.


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Spring Season 2020 Bello Chilean

We look forward to another successful season of great winemaking!

SPRING SEASON:  Shipments of Bello Chilean will arrive weekly throughout April until mid- May.   The first pickup date is Friday, March 27th, 2020.  It is important to specify when you plan to pick your order up,  otherwise, it is not a valid order.  It is also essential to include your phone number on the order form.


  1. By Email: Complete your pre-order and email it to [email protected]. Or you can just write your selections in the body of the e-mail.
  2. By Phone: Complete your pre-order and call 330-536-2168 during business hours.
  3. By Fax: Complete your pre-order and fax to 330-536-6339.

Orders will be confirmed by email if placed by email.  Faxed orders-confirmed by email or phone call. For more regular winemaking updates you can be added to our  “winemakers” e-mail list or to our “event and winemakers” e-mail list.

EASY TO PICK-UP:   All products and supplies can be picked up during operating hours listed below.  The pick-up location is located left of the overhead dock doors at the side entrance door.

Orders not picked up after two weeks from your approximate pick-up date will be voided and put into stock.

HOW TO PAY:    Cash, check or credit card.

HOURS:  Note these hours are different from the L’uva Bella Winery’s Bistro hours:

Winemaking Hours

  • Monday – Friday: 11:00 AM 4:00 PM
  • Saturday        11:00AM 3:00 PM
  • Sunday:               Closed

BULK:  We offer juice in 58 gallon plastic drums, call or email request to [email protected].


2020 Bello Chilean Juice Order Form (Excel)

2020 Bello Chilean Juice Newsletter (DocX)

2020 Bello Chilean Juice Newsletter (PDF)

Friends toasting with wine glasses

Wine Making Instructions

These instructions are a GENERAL guide for making wine from our juice. The period in which the juice ferments solely depends on the conditions and the yeast strain’s ability to convert sugar to ethanol. Read more

Queen Olives

We Sold Out of all 1000lbs of Raw Green Olives for This Year

We sold out of all 1000 lbs of raw green olives for this year. We will have them again fall 2020. Interested in purchasing them, call 330-536-6450 option 105 in August or early September of 2020 to place a pre-order.

Making Wine from Fresh Juice FAQs

We’ve been in the winemaking business for decades. And we’ve racked up a lot of knowledge and expertise – which we are always happy to share.

Read more

L'uva Bella American Petite Sirah wine

Fast Facts about Petite Sirah

Our award-winning wine is bursting with flavors of spicy cherries, blackberries, and vanilla. Pairs well with grilled meats and sharp cheese. Read more

Toasting gesture red and white wine with splash, cheers close up isolated

May Wine Sale

Don’t miss out on L’uva Bella’s Wine Sale*. A case of our popular Chaos wine is just $96 and a bucket of Concord is now $75. Read more

Celebrate Spring with Sweet White Just $6.00

Sweet Winter White is now on sale.  Reg., $9.99/ bottle, and $120/ case. Sale price: $6.00/ bottle and $66.00/case. Read more

Grape Juice Containers

Grape Juices Now Available in 20 Varietals

To make great wine starts with great juice. We purchase only the best products from Italy, California, and Chile. Below is a list of red, and white wine juices now available. Read more

Bulk Juice for Wineries

L’uva Bella Juice Company is your trusted supplier of bulk grape juices. We would be happy to provide samples and quotations for your grape juice needs. Read more